Skip to content

Work

CRM, AI, automation and website projects.

A selection of systems and websites I have built — described by the challenge, the build, the stack and the operational outcome.

  • Real client builds
  • Multiple industries
  • Client names kept private
Insurance agency website with a quote request flow
Insurance AgencyWebsite
Real estate lead-generation funnel built in GoHighLevel
Real EstateFunnel
Gym and fitness trial funnel landing page
Gym & FitnessFunnel
Case studies
5
Case studies
Industry builds
6
Industry builds
Across the stack
CRM · AI · Web
Across the stack
See every project

Case studies

What was built, and why.

Each project is described by its challenge, the build, the stack and the operational outcome.

FightCraft

Martial arts · AI booking & CRM automation

Lead management and AI automation for a multi-location martial arts business.

Challenge
Enquiries were arriving across several locations and needed to be answered, qualified and booked consistently — without depending on staff catching every message.
Build
  • GoHighLevel CRM and pipelines for lead handling
  • Conversational AI agent to answer and qualify enquiries
  • Booking automation connected to the calendar
  • Follow-up workflows and CRM processes across locations

Outcome

  • Centralised lead handling across locations
  • Automated qualification and follow-up
  • Appointment booking connected to the CRM
  • GoHighLevel
  • Workflows
  • Conversational AI
  • Calendars
Related service

Mortgage & lending systems

Mortgage · Websites, funnels & CRM

Mortgage lead-generation websites, funnels, CRM workflows and automation systems.

Challenge
Mortgage leads need fast follow-up, careful qualification and a CRM that mirrors the loan process — not a generic sales pipeline.
Build
  • Lead-generation websites and funnels
  • Mortgage calculators for lead capture
  • 1003 / application-oriented website and CRM flows
  • GoHighLevel pipelines, workflows and snapshots

Outcome

  • Lead capture feeding straight into the CRM
  • Automated follow-up by loan stage
  • Reusable snapshot for new deployments
  • GoHighLevel
  • Make.com
  • Calculators
  • Webhooks
Related service

High-performance insurance websites

Insurance · Astro websites

Fast, SEO-friendly insurance websites built in Astro with lead capture, quote/contact flows and CRM integration.

Challenge
Insurance agencies need a site that loads fast, ranks for local and product searches, and turns quote requests into CRM contacts immediately.
Build
  • Astro website with reusable service and product pages
  • Quote and contact forms with validation
  • CRM / GoHighLevel integration for every enquiry
  • Tracking and modern deployment

Outcome

  • Quote requests land in the CRM automatically
  • Clean, fast, SEO-friendly page structure
  • Follow-up triggered from the first enquiry
  • Astro
  • GoHighLevel
  • Webhooks
  • Analytics
Related service

GoHighLevel snapshot systems

Multi-industry · Reusable GHL snapshots

Prebuilt GoHighLevel systems — funnels, pipelines, workflows and automations — packaged for fast deployment by industry.

Challenge
Agencies and multi-location businesses rebuild the same system for every new account, and every rebuild drifts from the last one.
Build
  • Industry funnels and landing pages
  • Pipelines, custom fields and tags
  • Nurture, reminder and follow-up workflows
  • Snapshot packaging for repeatable deployment

Outcome

  • Consistent setup across every sub-account
  • Faster onboarding for new clients
  • Systems for mortgage, real estate, insurance, HVAC, roofing, SaaS, legal and dental
  • GoHighLevel
  • Snapshots
  • SaaS mode
  • Workflows
Related service

CRM & automation projects

Service businesses · CRM and workflow automation

Lead follow-up, booking, missed-call and pipeline automation built around how each business actually sells.

Challenge
Leads were followed up by hand, appointments were chased manually and nobody could see what was happening in the pipeline.
Build
  • Lead follow-up and missed-call text-back
  • Appointment booking and reminder flows
  • Nurture automation and AI receptionist setups
  • Pipeline automation, integrations and reporting

Outcome

  • Fewer manual steps between lead and booking
  • Automated follow-up that stops when a human replies
  • Clearer visibility of pipeline and appointments
  • GoHighLevel
  • Make.com
  • Twilio
  • APIs
Related service

Funnel & website projects

Screenshots from real builds. Client names are kept private.

Real estate lead-generation funnel built in GoHighLevelFunnel

Real Estate

Seller lead funnel with enquiries booked straight into the agent calendar.

GoHighLevel · Funnels · Calendar

Insurance agency website with a quote request flowWebsite

Insurance Agency

Agency website with a quote request flow connected to the CRM pipeline.

Website · Forms · GoHighLevel

Gym and fitness trial funnel landing pageFunnel

Gym & Fitness

Trial offer funnel with an automated SMS nurture sequence.

GoHighLevel · Funnels · SMS

Hair salon online booking siteBooking

Hair Salon

Self-serve booking site with automated appointment reminders.

Website · Calendar · Reminders

House painting estimate request landing pageLeads

House Painting

Estimate request landing page with instant lead notification and follow-up.

Landing page · Forms · Workflows

Chiropractor new-patient booking funnelBooking

Chiropractor

New-patient booking funnel with intake and recall automation.

GoHighLevel · Funnels · Automation

Client feedback

What clients say.

Feedback from clients I have built systems for. More reviews are on my Fiverr profile.

  • Our emails kept landing in spam until Iqbal stepped in. Now they hit inboxes, and our open rates have skyrocketed. If you need better email deliverability, he is the expert to trust.
    Shane FurlongAgency Owner
  • Our lead nurturing was all over the place. Iqbal’s funnels and automation fixed everything, boosting our conversions by 30%. If you want a seamless sales process, he is the one to call.
    Herb RusselMarketing Director
  • Managing tasks manually was a nightmare. Iqbal automated everything, saving us time and effort. If you want smooth, hands-free operations, he is your go-to expert.
    Millie VarelaBusiness Owner

Process

How a project runs.

Five steps, from understanding what you have to a documented system that is live and tested.

  1. 01

    Understand

    Map the current lead and customer journey, tools and bottlenecks.

  2. 02

    Design

    Define the CRM, automation, website or funnel and integration architecture.

  3. 03

    Build

    Implement pages, workflows, AI, integrations and tracking.

  4. 04

    Test

    Test forms, webhooks, workflows, edge cases and reporting.

  5. 05

    Launch & Support

    Go live, document the system and optimise it based on real use.

About this work

Questions about these projects.

What you are looking at, and how it applies to your business.

  • Are these real client projects?

    Yes. The case studies and screenshots are from real builds.

  • Why are client names not shown?

    Most clients prefer their systems not to be publicly attributed to them, so names are kept private unless a client has approved it.

  • Why are there no big percentage claims?

    Because results depend on each business’s offer, traffic and team. The work is described by what was built and what it changed operationally, not by numbers I cannot verify for your business.

  • Can you build something in my industry if it is not listed?

    Very likely. The underlying system — capture, qualify, book, follow up, report — applies to most businesses that sell through conversations and appointments.

Still have a question?

Message me on WhatsApp — it is the fastest way to reach me.

Ask on WhatsApp

Next step

Have a system that needs to be built, fixed or connected?

Send me a message with what you are trying to achieve, what tools you currently use, and where the process is breaking. I can help you map the right setup before we build anything.