No black boxes
Accounts, workflows and assets stay in your name, and the finished system is documented so your team knows what is running and why.
About
I build and connect the systems behind the sale.
I'm Iqbal Raffi — a GoHighLevel, automation, AI and web systems specialist. I build complete business systems rather than disconnected pieces.
- 5+ years of experience
- 100+ A2P approvals
- GoHighLevel · Astro · Make · n8n
5+
Years of digital marketing & implementation
100+
Successful A2P approvals
GoHighLevel
CRM, funnels, workflows & SaaS
Astro + WordPress
Modern website development
Make · n8n · Zapier
Automation & integrations
“I'd rather build one system that is connected end to end than five tools that do not talk to each other.”
— Iqbal Raffi
- Complete systems, not disconnected pieces — website, CRM, automation and reporting built together.
- You own everything: accounts, workflows and assets stay in your name.
- Scoped and quoted before any work starts.
About Iqbal
Hands-on systems, built end to end.
I'm Iqbal Raffi, a GoHighLevel, automation, AI and web systems specialist. I build the funnels, CRM systems, workflows, integrations, websites and AI-powered processes businesses need to capture leads, follow up faster, book more appointments and manage operations with less manual work.
That can mean setting up a CRM and pipeline, building automated lead nurture, connecting apps through Make.com or APIs, creating an Astro or WordPress website, deploying AI agents, improving email and SMS deliverability, or building dashboards that show what is actually happening in the business.
My background includes more than five years of digital marketing and hands-on implementation work across real estate, mortgage, insurance, fitness, healthcare, home services, agencies and other local and service businesses.
- 5+ years
- Digital marketing & implementation
- 100+
- Successful A2P approvals
- Fiverr
- Hire me on the marketplace
How I work
Four things you can expect.
Scoped before it starts
We agree what will be built and what it costs before any work begins. Changes to scope are discussed and agreed first.
Honest about fit
If automation is not your real bottleneck, I will tell you — and point you at what would actually help.
Systems, not pieces
The website, CRM, automation, AI and reporting are designed around the same customer journey so they work together.
Tools & integrations
The stack I build with and connect.
GoHighLevel is the core. These are the platforms I use when a project needs more than one tool.
CRM & Marketing
- GoHighLevel
- HubSpot
- Zoho
Automation
- Make.com
- n8n
- Zapier
- Pabbly
AI & Communications
- CloseBot
- Vapi
- Twilio
- Voice AI
- Conversational AI
Web
- Astro
- WordPress
- HTML / CSS / JavaScript
- REST APIs
- Webhooks
Commerce & Scheduling
- Stripe
- Zoom
- Calendars & booking systems
Industries
Systems built for businesses that depend on leads, appointments and follow-up.
Industries I have built websites, funnels, CRM systems and automations for.
- Mortgage & lending
- Real estate
- Insurance
- Home services
- HVAC
- Roofing & construction
- Dental
- Chiropractic
- Legal
- Fitness & gyms
- Agencies
- SaaS
- Coaching
- Restaurants
- Local service businesses
Process
How a project runs.
Five steps, from understanding what you have to a documented system that is live and tested.
- 01
Understand
Map the current lead and customer journey, tools and bottlenecks.
- 02
Design
Define the CRM, automation, website or funnel and integration architecture.
- 03
Build
Implement pages, workflows, AI, integrations and tracking.
- 04
Test
Test forms, webhooks, workflows, edge cases and reporting.
- 05
Launch & Support
Go live, document the system and optimise it based on real use.
Client feedback
What clients say.
Feedback from clients I have built systems for. More reviews are on my Fiverr profile.
Our emails kept landing in spam until Iqbal stepped in. Now they hit inboxes, and our open rates have skyrocketed. If you need better email deliverability, he is the expert to trust.
Shane FurlongAgency Owner Our lead nurturing was all over the place. Iqbal’s funnels and automation fixed everything, boosting our conversions by 30%. If you want a seamless sales process, he is the one to call.
Herb RusselMarketing Director Managing tasks manually was a nightmare. Iqbal automated everything, saving us time and effort. If you want smooth, hands-free operations, he is your go-to expert.
Millie VarelaBusiness Owner
Working with me
What it's like to work together.
How projects run, answered before you ask.
Do I work with you directly?
Yes. You deal with me directly throughout the project.
How do we communicate?
Mostly WhatsApp, plus email or calls when they are useful. I work with clients in different time zones, so the build does not depend on us being online at the same time.
Which industries have you worked with?
Real estate, mortgage, insurance, fitness, healthcare, home services, agencies, SaaS and other local and service businesses.
What kind of project is not a good fit?
Anything where automation is not the real bottleneck — for example when the offer or the traffic is the problem. I will tell you that rather than sell you a build.
Still have a question?
Message me on WhatsApp — it is the fastest way to reach me.
Next step
Have a system that needs to be built, fixed or connected?
Send me a message with what you are trying to achieve, what tools you currently use, and where the process is breaking. I can help you map the right setup before we build anything.